DESIGNER &
CULTURAL EXPLORER
DESIGNER &
CULTURAL EXPLORER
DESIGNER &
CULTURAL EXPLORER
(001)
(001)
Things I do
Things I do
Things I do
01
User Experience
Design
User Experience
Design
User Experience
Design
User research
Information architecture
Wireframing
Prototyping
Usability testing
User research
Information architecture
Wireframing
Prototyping
Usability testing
02
User Interface
User Interface
User Interface
Visual design
Responsive design
Design systems
Layout designs
Visual interface
Visual design
Responsive design
Design systems
Layout designs
Visual interface
03
Product Ownership
Product Ownership
Product Ownership
Product strategy
Goal setting
Teamwork facilitation
People management
Communication
Product strategy
Goal setting
Teamwork facilitation
People management
Communication
(002)
(002)
I like complex problems
I like complex problems
I like complex problems
Over the past 3 years, I’ve worked in fintech, sports-tech, e-commerce, and more. With a focus on playing in Goldilocks zone where user needs and business goals meet.
Over the past 3 years, I’ve worked in fintech, sports-tech, e-commerce, and more. With a focus on playing in Goldilocks zone where user needs and business goals meet.
My experience working with cross functional teams and my knowledge in business, marketing, and tech, allows me to get to the core of what matters through candour with founders, developers, marketers, customers and other stakeholders.
My experience working with cross functional teams and my knowledge in business, marketing, and tech, allows me to get to the core of what matters through candour with founders, developers, marketers, customers and other stakeholders.
(003)
(003)
Toolbox
Toolbox
Toolbox
(004)
(004)
Some of my design tenets
Some of my design tenets
Some of my design tenets
Design for people as they are
Design for people as they are
Design for people as they are
It means that people are who they are, they behave how they behave. Designing without understanding this is asking for failure.
Example: Chat GPT was able to reach 100 million users in 2 months because (amongst other things), they understood people are familiar with chat.
It means that people are who they are, they behave how they behave. Designing without understanding this is asking for failure.
Example: Chat GPT was able to reach 100 million users in 2 months because (amongst other things), they understood people are familiar with chat.
Context is king
Context is king
Context is king
People don’t use your products in a vacuum. Emotional, physical, situational contexts among others have huge influence on how your product is used. Find out the context to make better design decisions.
People don’t use your products in a vacuum. Emotional, physical, situational contexts among others have huge influence on how your product is used. Find out the context to make better design decisions.
Understand goals, then design for them
Understand goals, then design for them
Understand goals, then design for them
It’s unlikely that using your product is someones end goal. A lot of the time people are using your product as a means to and end. There’s nothing wrong with that.
Understanding the goal is essential for understanding what your design should do and how it can be made obsolete.
Example: The iPod was fantastic, but putting the music in my phone made it obsolete because my goal was to feel pumped up while working out, not to use an iPod.
It’s unlikely that using your product is someones end goal. A lot of the time people are using your product as a means to and end. There’s nothing wrong with that.
Understanding the goal is essential for understanding what your design should do and how it can be made obsolete.
Example: The iPod was fantastic, but putting the music in my phone made it obsolete because my goal was to feel pumped up while working out, not to use an iPod.
(005)
(005)
Selected works
Selected works
Selected works
Have a look at some of the work I’ve done over the past years.
Have a look at some of the work I’ve done over the past years.
Project
Project
Project
Isoko
Isoko
Isoko
Role
Role
Role
Product designer
Product designer
Product designer
Scope
Scope
Scope
End to end design
End to end design
End to end design
Result
Result
Result
Users trade 8X more volume in less time
Users trade 8X more volume in less time
Users trade 8X more volume in less time
© 2024
Project
Project
Sporttips
Sporttips
Role
Role
Product designer
Product designer
Scope
Scope
Scope
End to end design
End to end design
End to end design
Result
Result
Result
Users 45% faster finding + booking services
Users 45% faster booking services
Users 45% faster booking services
© 2022
Project
Project
Markopolo
Markopolo
Role
Role
Product designer
Product designer
Scope
Scope
Scope
End to end design
End to end design
End to end design
Result
Result
Result
Faster, predictable workflows for team
Faster, predictable workflows
Faster, predictable workflows for team
© 2023